Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine (Kaylee Edmondson)
Lead gen has been the way for forever, but just because it’s always been done this way, doesn’t mean it’s the RIGHT way. In this fireside chat, Mark Huber, Head of Brand & Product Marketing at Metadata, will interview Kaylee Edmondson, previously Director of Demand Generation at Chili Piper, so you can see how Kaylee made the jump from running old school lead gen campaigns to building a legit demand gen machine.