Unique CTR vs Link CTR in Meta Ads (Facebook Ads)
In this video, Nathan runs through the difference between unique CTR vs link click-through rate in Meta Ads.
Unique click-through rate (CTR) and link CTR are critical metrics in evaluating Meta ad campaigns. Unique CTR calculates the ratio of unique link clicks to the reach of the campaign, while link CTR uses total link clicks over impressions. The distinction lies in the count of unique users versus sessions, where unique metrics involve individual users, reflecting more accurate user engagement.
Learn more about eCommerce Consultancy, Strategy and Performance Marketing here: https://www.bluesensedigital.com.au/
💰 Proven Scaling Framework for eCommerce Brands in 2024: • Proven Scaling Framework for eCommerce Bra...
👉 Guide To Analysing A Cohort Analysis In Shopify:
• Guide To Analysing A Cohort Analysis In Sh...
👉 Scaling & Testing Framework for Meta:
• Scaling & Testing Framework for Meta Ads
👉 How We Scaled A $6M AU Brand into the USA Profitably:
• How We Scaled A $6M AU Brand into the USA ...
--------------------------------------------------
Get the latest updates, best practices, and PROVEN eCommerce strategies every day. Subscribe here: / @bluesensedigital
--------------------------------------------------
Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
Sign up for a FREE Action Plan today: https://www.bluesensedigital.com.au/
Connect with Nathan here: / nathan-perdriau
⬇️️ You can find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
Instagram: / bluesensedigital
LinkedIn: / blue-sense-digital
#googleads #facebookads #digitalmarketing #ecommercetips #shopify