How to A/B test your onboarding flow – PostHog Experiments Tutorial
Learn how to run A/B tests on your onboarding experience to improve conversion rates with feature flags and experiments. In this practical tutorial, Joshua from the PostHog growth team demonstrates:
✅ Setting up A/B tests using feature flags (no deploy needed)
✅ Running control vs. test variants simultaneously
✅ Testing onboarding changes with real users (50/50 split)
✅ Using the PostHog toolbar to preview different variants
✅ Tracking multiple success metrics (completion + event ingestion)
✅ Analyzing experiment results to make data-driven decisions
✅ Shipping winning variants after validation
Watch a real example of improving onboarding completion from 64% to 70% (9% increase) by A/B testing installation step change, complete with code implementation and results analysis.
🔗 Try PostHog: https://posthog.com
📚 Experiments Docs: https://posthog.com/docs/experiments
📖 Feature Flags: https://posthog.com/docs/feature-flags
#ABTesting #Experiments #Onboarding #PostHog #GrowthHacking #FeatureFlags #ConversionOptimization
What is PostHog? – PostHog is an all-in-one developer platform for building successful products. We provide product analytics, web analytics, session replay, error tracking, feature flags, experiments, surveys, LLM analytics, data warehouse, CDP, and an AI product assistant to help debug your code, ship features faster, and keep all your usage and customer data in one stack.