The Complete Guide to Board Sections
What in the world are board sections on Pinterest? Have you ever even heard of them? If you have, I'm sure you weren't using them. But after this episode, you might be!
Discover how board sections have shifted from being 'not worth your time' to an essential tool for maximizing visibility and engagement. Learn best practices for organizing your boards, optimizing your pins, and improving SEO. Whether you’re a seasoned Pinterest marketer or just getting started, this in-depth guide will help you create effective and engaging Pinterest boards.
I am an educator with Pinterest, and this video was created in collaboration with Pinterest. #pinteresteducator #pinterestmarketing
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Citations from the Podcast Episode:
"Gen Z is the fastest growing audience on Pinterest" -Pinterest analysis, global, June 2023. Gen Z was defined as ages 13-24 at the time of the analysis.
"25% of Pinterest SEO traffic goes to boards" -Pinterest Internal data, Global, November 2024.
"Boards updated within the last 3 months have been shown to drive higher Pin engagement" -Pinterest Internal data, Global, February 2024
"Pinners save collages at 2x the rate of other pin types" -Pinterest Internal data, Global, Jan 2024.
How to create a board section -- / create-a-board-section
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Time Stamp:
00:00 Introduction and Story
00:38 The Importance of Pinterest Board Sections
01:11 Partnership with Pinterest
02:51 Detailed Guide to Pinterest Board Sections
05:29 Understanding Pinterest Boards and Sections
08:35 Best Practices for Board Sections
13:02 SEO and Searchability
20:21 Practical Tips for Content Creators and Sellers
22:01 Conclusion and Final Thoughts