Toyota and Honda Just Chose Canada — the Two Rivals Just Became One Voice
Toyota and Honda — two rivals that together build more than 75% of all vehicles assembled in Canada — launched the Pacific Manufacturing Association of Canada (PMAC), a unified industry coalition backed by nearly 940,000 vehicles produced annually, $4 billion in GDP contribution, and a $300 million Toyota investment announced just 48 hours earlier. With the CUSMA joint review deadline set for July 1, 2026, PMAC CEO Brendan Sweeney has named tariff-free US market access as the association's top priority — making this one of the most consequential acts of industrial positioning in Canada's recent economic history. This breakdown explains what every other outlet missed: the strategic timing, the second-order implications for electrification, and exactly what is at stake for the communities built around those Ontario assembly floors. Drop your answer in the comments — does PMAC give Canada real leverage in the CUSMA review, or does Washington hold all the cards?
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