THE POWER OF A UNIQUE NAME - Adam Alter, Author & Professor
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Professor Adam Alter is an author, psychologist, and professor of marketing at New York University's Stern School of Business. He specializes in the fields of social psychology and decision-making. Alter's research focuses on judgment and decision-making, as well as how consumers make sense of complex data. He is well-known for his insights on how various forms of media, from product labels to social media, affect our decision-making and happiness.
Adam Alter has written popular books that explore psychology and consumer behavior, such as "Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave," which investigates how environmental factors influence our thoughts and actions, and "Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked," which looks at the addictive nature of modern technology and its impact on our lives. These works showcase his ability to translate complex psychological concepts into engaging narratives accessible to a broad audience.
Adam Alter's website: https://adamalterauthor.com/
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