How has the real estate target audience changed in 2023? Okrukh and Ivanov on what the target aud...
Hello everyone! This is the second episode with Vadim Ivanov, a real estate product manager. In this part, we'll talk about the target audience. What do they want from developers in today's reality, and how has it changed?
We'll also discuss the level of real estate product in Russia, and how, and most importantly, why, it differs from the global experience.
The conversation was incredibly interesting and rich, enjoy!
You can watch the first part here: • Продукт в девелопменте! Вадим Иванов про и...
My own Telegram channel about brands: https://t.me/Okruhandbrands
Links to the SmartHeart agency
E-MAIL: [email protected]
WEB: https://bit.ly/3yd6K1w
VK: https://vk.com/smartheart
Collaboration on YouTube:
E-mail: [email protected]
TG: https://t.me/ivkin_iks_kirill
00:00 What does the target audience want in 2023?
00:32 Target Audience Anxiety and Developer Honesty
03:22 Product Manager as Resident Advocate
05:29 About "Human Anthills" and Life in Moscow City
08:25 Branding a Developer's Product
11:04 "Renders are the 'Sacred Cow' of a Product"
14:50 Virtual Real Estate and NFTs
15:57 About Product Quality in Russia