How does The Telegraph really approach Google Discover in 2026?
Harry Clarkson-Bennett, SEO director at The Telegraph, breaks down how one of the UK's biggest news publishers approaches Google Discover.
In this clip, Harry covers:
– Why Discover has gone from bonus traffic to a serious channel
– The "golden hour" and why early engagement is everything
– How headline type, image choice and entity targeting affect performance
– Why The Telegraph built a dedicated Discover function within the SEO team
– The difference between optimising for search and optimising for Discover
Harry Clarkson-Bennett has been SEO director at The Telegraph for over two years, leading a team split across news SEO, evergreen SEO, and technical SEO.
Watch the full interview: https://newsletter.befranc.co.uk/p/ne...
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