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This video explains that getting your first 100 fans as an artist has less to do with going viral and more to do with building a recognizable identity and genuine relationships. The creator argues that streams do not equal fans, because a real fan is someone who follows your journey, supports your releases, and notices when you're gone. To build that fanbase, artists should first choose a specific sound or lane, consistently make music within that style, and avoid constantly switching directions. From there, they should create content that showcases both their music and personality, repeat what works, engage with every supporter, and build a community where fans can connect with them and each other. The main message is that fans are built through consistency, connection, and community over time—not through one viral song
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