#DataHumanizedSofia
Digital transformation allows PR to change, adapt and perform better. Data is changing the way PR campaigns perform today. In his presentation, Adrian Rosenthal, Head of Digital and Social Media in MSL Germany says, “Data is marrying creativity”.
Data:Humanized - the first of its kind forum in Sofia, Bulgaria for digital marketing took place in April 2019. The event was an end-to-end digital marketing strategy. Guests’ speakers contributed with their expertise and knowledge and connected each point during the process of building a digital marketing campaign. International speakers were Armel Bursaux, EVP, EMEA lead Data & Analytics, Publicis Spine; Adrian Rosenthal, Head of Digital & Social Media in MSL Germany; Mark de Bruijn, VP, Head of Marketing EMEA & MEE, SAP Customer Experience; John Thompson, Head of GTM MEE, SAP Customer Data Cloud, and other leaders from Publicis Groupe Bulgaria.