Kimberly-Clark explains how to collaborate with Creators | Experts Explain
Brad Moranchek, head of global media at Kimberly-Clark, joins Amy Margolies, head of business at YouTube BrandConnect, to share how the brand collaborates with YouTube Creators to tell authentic, compelling stories about its products.
Experts Explain: YouTube Ads is a series spotlighting top brands who share their insights around best practices with YouTube Ads. Learn how you can leverage these proven strategies to boost your own video ad tactics.
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00:00 Intro
00:09 Why creators?
01:24 Cottonelle campaign
02:07 Goodnites campaign
02:42 Measuring success
02:56 Conclusion