How to Track UTM Codes in Google Analytics [Updated for GA4]
This is exactly how to track UTM parameters in Google Analytics in GA4.
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UTM Reference:
w ww.yoursite.com/shop?utm_medium=email&utm_source=aw&utm_campaign=summersale
utm_medium: Identifies the marketing channel (e.g., email, social, CPC) that brought traffic to your site.
utm_source: Specifies the platform or website (e.g., Facebook, Google, newsletter) where the traffic originated.
utm_campaign: Labels the specific marketing campaign or promotion (e.g., summer_sale, product_launch) driving the traffic.
utm_term: Tracks the paid search keyword or specific term used in an ad (commonly for PPC campaigns).
utm_content: Differentiates multiple links within the same campaign (e.g., button vs. banner) to test variations.
utm_id: A unique identifier for tracking specific ads or campaigns across different platforms for better attribution.