How To Film a Documentary!
Behind the Scenes with S3 Magazine at Road Atlanta.
Everyone asks how I come up with a story on a fly and in a run and gun filmmaking set up.
History of Laurel Tree.
Laurel Tree officially opened its doors to serving people through video production in 2010, but its founder, Matt McCulley, has been behind a camera since he was a child. Growing up in the camcorder boom, he turned his love of film making and story telling into a career as well as branding himself in the real estate industry and changing the way people view real estate videos. In 2011, Matt’s first award came at the LA Web Festival for Best Cinematography thus solidifying that he had taken the correct career path.
Laurel Tree also helps small businesses with their video marketing all the way to large corporations like Keller Williams and Accenture Consulting. Laurel Tree has no problem taking your business or brand from script writing and storyboarding to cinematography and post production editing.
Services
-Script Writing
-Storyboarding
-Cinematography
-Drone/Aerial Videography
-Editing
-Motion Graphics
-Voice Over
-Color Grading
-Youtube Production
-Commercial Production
Real Estate Services
Laurel Tree’s deepest roots are in Real Estate video. Having been one of the first companies in the country to provide video marketing to Real Estate agents, Matt and team helped define what a listing video should be. Laurel Tree also developed their own style with real estate creating what they call real estate documentaries for the industry that lead them to film with the top teams and firms across the country helping them double and triple their yearly transactions.
You may have seen Matt or team at their booth or on stage speaking to what they do if you’ve been to a real estate conference or two.
Large Umbrella Real Estate Clients: Keller Williams, Remax, Berkshire Hathaway, Century 21, Coldwell Banker
-Listing Videos, Drone Videography, Documentary, Commercial, Marketing Video, Agent Profiles, Team Bios, Community Videos
Youtube Production
As Youtube has evolved so has Laurel Tree. We believe there is no better way to build your brand and tell your story than through video and Youtube is the perfect outlet for that. Now, a full cable provider, Youtube allows you to have your own channel on a platform in a giant arena.
-built YouTube channel to 50,000 subscribers in its first month
-other stuff I can’t think of
-full concept to completion