Intangible Matter an audio visual experience by Lucy Hardcastle inspired by Nº5 L’Eau
Scent as code, inspired by CHANEL Nº5 L’Eau.
Discover five spaces representing fragrance in an alternate virtual reality: https://thefifthsense.i-d.co
Explore the physicality of extraction in Molten, or the transmutation of states from liquid to skin in Mist. Deconstruct abstracted glass bottles in Beam, and indulge in personal moments in Soft. Reach the fifth space to unlock the full experience.
Visuals by Lucy Hardcastle
Music by Fatima Al Qadiri and Li Yuchun
Production Company: Stinkdigital
i-D:
Commercial Creative Director: Bunny Kinney
Associate Commercial Creative Director: Claire Arnold
Commercial Supervising Producer: Tash Tan
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