Getting Buy-In: Overcoming Larman's Law • Allen Holub • YOW! 2024

Опубликовано: 23 Июль 2026
на канале: GOTO Conferences
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This presentation was recorded at YOW! Australia 2024. #GOTOcon #YOW
https://yowcon.com

Allen Holub - Helps You Build Software Better & Build Better Software; Author of 10 Books & Hundreds of Articles ‪@AllenHolub‬

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ABSTRACT
Larman's Law states, "Organizations are implicitly optimized to avoid changing the status quo…" The third law is particularly relevant: 'Any change initiative will be derided as “purist,” "theoretical," “revolutionary," " “religion,” and “needing pragmatic customization for local concerns”—which deflects from addressing weaknesses and the manager/specialist status quo.'

You need to overcome that resistance to use innovative approaches like no-estimation or mob/ensemble programming.

Devs, however, almost always go about that the wrong way. Senior management is rarely interested in the mechanics of what you're doing. They're interested in the bottom line, how the new approaches change how the business is managed, and whether the inevitable disruption is worth it.

In this talk, you'll learn how to convince the “suits” (and your clients) that innovation is a good thing. You'll learn how to create a business case for innovation that overcomes the resistance of Larman's Law. [...]

TIMECODES
00:00 Intro
01:48 Larman's Laws of organizational behavior
12:36 Bottom up
20:20 Top down
24:42 Business case
36:10 Value stream mapping
39:12 Mob programming
53:00 Summary
53:57 Outro

Read the full abstract here:
https://yowcon.com/brisbane-2024/sess...

RECOMMENDED BOOKS
Allen Holub • Holub on Patterns • https://amzn.to/3Q1hwTX
Allen Holub • Compiler design in C • https://amzn.to/4b0vXS9
Allen Holub • Enough Rope to Shoot Yourself in the Foot • https://amzn.to/4hFIL2m

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