How To Create Your LINKEDIN COMPANY PAGE! Don't miss this important marketing tool
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Many businesses are missing an important marketing tool by not having a LinkedIn company page.
Whether you work for a large company or own your own small business, a LinkedIn company page is essential and provides many benefits.
A LinkedIn company page is different from personal profiles in many ways, and understanding the difference between the two could help you really elevate your business’s presence on LinkedIn.
Let me share with you the biggest benefits of having a LinkedIn company page for your business:
Your web presence will benefit
Unlike a personal profile, a company profile is publicly visible by default. This means that your business’s SEO ranking is directly affected by the content you share on your company's page.
Remember to use keywords when posting updates to your company's page because this will increase your company's presence on the web.
You’ll be more discoverable
Using the right keywords in your company name and description on your LinkedIn company page can greatly increase traffic to your page.
You can set yourself apart from your competitors
On LinkedIn, you can use your company description to highlight how you stand out from your competitors.
Include company news and share information about your company culture to reach potential new hires and convey your company’s values, mission and vision.
Your employees can help solidify your online presence
When an employee updates the "Experience" section of their personal profile and includes your company name, it will automatically connect them to your company page.
This is a great way to increase how legitimate your business comes across to your prospects.
More than that though, when you ensure that each of your employees is linked to your company page, you also increase the chances that their connections will click on the link to your company's page.
You’ll get access to in-depth analytics
LinkedIn provides analytical tools that tell you how many times your posts appeared in front of a follower on their device, the number of clicks your post generated as well as the number of interactions your post received.
These statistics are not available for LinkedIn pages.
You can get alerts when your business gets acknowledged
LinkedIn recently introduced "Notifications" to company pages.
If your company is mentioned by an individual LinkedIn user in their updates, you will receive an email and a notification.
If a person types your company name, they have the opportunity to tag your business in a post on which you will be notified.
This allows other users viewing that post to click on your company name which will take them to your company page, increasing your reach.
You can share important information
LinkedIn allows you to pin your most important news to the top of the page where it remains until you choose to remove it.
This is an easy and convenient way to prevent your important news and events you want everyone to see from getting lost in the constant stream of updates.
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