How To Install Google Analytics 4 On Your Shopify Store
In this video I show you how to install Google Analytics 4 in your Shopify Store. Google Analytics is needed to collect important information about your customers and the actions that they take on your site, such as making a purchase.
Shopify announced that as of July 1, 2023, Universal Analytics will be removed from the preferences page and the Google app must be used in order to add Google analytics 4 tracking to your Shopify store.
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In this video:
00:00 Creating Account
01:11 Installing Tag
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