How to Track Custom Events with Google Analytics 4 (GA4) Using Google Tag Manager Tutorial in Tamil
Track Custom Events with Google Analytics 4 (GA4) Using Google Tag Manager In Tamil
Welcome to this tutorial on How to Track Custom Events with Google Analytics 4 (GA4) Using Google Tag Manager Tutorial in Tamil
Everything is an event in Google Analytics 4, which is an event-based analytics platform. A visit, a purchase, and so on.
There are 4 event groups in Google Analytics 4:
Automatic Events
Enhanced Measurement
Recommended Events
Custom Events
In GA4, what qualifies as a custom event? You'll need to build a new event if you want to track something that isn't included or addressed in the first three groups. A custom event is, for example, form submission (because there is no recommended event for that).
I'll show you how to use Google Analytics 4 and Google Tag Manager to track custom events in this video.
✭ GA4 collection limits
https://support.google.com/analytics/...
✭ GA4 event tracking
https://support.google.com/analytics/...
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