The History of Compaq: Business, Personal Computers, Rise and Fall | History 1981-2002
Business history on our channel and podcasts. Compaq was founded in 1982 with the release of its own successful personal computer, the Compaq Portable. The portable computer was compatible with ALL the programs of the market leader, the IBM PC. The new Business Polymer series: the history of the Compaq phenomenon, its conquest of the PC market, and the market and product life cycle.
COMPAQ ADVERTISING EXAMPLES
• Реклама с юмором: Компьютеры Compaq с Джон...
• Реклама Compaq с Джоном Клизом | Монти Пай...
Then Compaq displaced the blue giant IBM. They then captured the PC market, reached the peak of their development... and just when Forbes named Compaq Company of the Year, they squandered all their polymers and collapsed three years later.
WHY DID A STRONG COMPAQ BECOME A LEADER? AND A COUPLE OF YEARS LATER
COLLAPSE? WHY?
Thanks @Dmitry Bachilo. For those who want to hear and watch more about hardware, follow Dmitry.
SERIES SUMMARY: THE HISTORY OF COMPAQ COMPUTERS
1981 - IBM releases a computer based on the new IBM PC (Personal Computer) architecture: an excellent combination of size, price, software, and capabilities. A major success.
1982 - Compaq begins its market expansion. The Compaq Portable is released, a compact, modern personal computer fully compatible with IBM PC software (then the market leader).
1984 - Compaq enters the desktop personal computer market with the Compaq Deskpro. That same year, a turning point occurs: PC sales equal those of mainframes. 1985 - Compaq goes public, shares are traded on the NYSE, raising $57 million.
1986 - Compaq sells 150,000 PCs, worth over $300 million. Afterward, it sets another record: it becomes the youngest company to be added to the Fortune 500.
1987 - The second-generation Compaq Portable is released in 1986, followed by the third generation in 1987.
1988 - IBM's position is shaken from this point on, as Compaq, Dell, and many other manufacturers receive new processors from Intel before IBM.
1989 - IBM releases a new generation of IBM PS/2 microcomputers (1987) - an attempt to regain market, sector, and business leadership.
1990 - Compaq responds to IBM with a powerful blow: nine IBM PC clone makers band together to defeat IBM. Compaq leads the conspiracy. With Microsoft and Intel involved
1991 - To everyone's surprise, Compaq posts losses. CEO Rod Canyon is fired.
1992 - New CEO Eckhard Pfeiffer charts a new course for the company. However, the marketing strategy remains essentially unchanged.
1994 - The internet is exploding, the world is changing. Selling computers online? What nonsense!!!!!!!?!!? But Dell Computers thinks differently.
1995 - Dell opens an online computer store, signaling a changing market.
1996-1998 - The market is growing, everyone is growing, and Compaq seems to be becoming the leader in all PC sectors: laptops, office workstations, small and large servers – THIS IS A SUCCESS!!!!!!
1998 - This year, a strange situation unfolds: Compaq is the leader, everyone knows it's the coolest company. But within the company, there are a ton of problems.
1999 - Compaq faces a serious lawsuit and accusations against the company's management, and CEO Pfeiffer is fired.
2000 - The dot-com crash depresses PC sales, ruining the overall picture. It's now clear to everyone that Compaq is in trouble: declining sales, declining computer quality, and lawsuits. Meanwhile, Dell grows 55% in 1997.
2001 - Compaq and Hewlett-Packard merger (acquisition) is finalized.
2002 - The deal is finalized, and Compaq no longer exists. Just three years ago, they were the leader.
2010 - Compaq Brands Discontinue
TIMECODES
00:00 - Introduction
00:43 - Opening: Compaq Portable
01:03 - Market Situation: IBM and Smaller Competitors
02:30 - IBM PC Launch
03:06 - Compaq Enters the Market
04:25 - The Compaq Name - Compatibility and Quality
05:27 - First Year of Sales - 53,000 Computers Sold
07:15 - Fierce Competition Begins: IBM Releases New Models, Compaq Enters the Desktop Market
08:47 - Interim Successes: Compaq Sold 53,000 Computers
11:06 - Compaq's Market Strategy: Pricing, Product, Marketing, USP
12:22 - Marketing Strategy Comparison: IBM, Compaq, Apple, AST Research, NEC, Tandy, and Other Competitors
15:15 - Compaq Advertising Review: First, Let's Compare the Competitors
18:46 - Compaq Portable III
20:58 - Nine Companies Conspire Against IBM
24:19 - Compaq SLT and Compaq LTE Notebooks
26:33 - Compaq Management Changes After Loss Announcements
27:29 - The World's Worst Rapper
28:11 - New CEO - Eckhard Pfeiffer
31:04 - The Internet Changes the PC Market in 1995
35:34 - Acquisition of Digital Equipmet Corporation
37:07 - The Beginning of Major Problems
38:40 - Compaq iPAQ - Handheld Computer
40:14 - Summing Up