Shopify Conversion Tracking Setup – Google Ads + GA4 + GTM | 2026
Want to track Shopify sales in both Google Ads & Google Analytics 4? In this step-by-step tutorial, I’ll show you how to set it all up using Google Tag Manager (GTM).
Accurate conversion tracking is the backbone of profitable Google Ads campaigns and meaningful analytics insights. In this video, I guide you through the complete setup process for tracking Shopify conversions in both Google Ads and GA4 using Google Tag Manager (GTM).
Here’s what you’ll learn:
-- Setting up Data Layer Variables (DLVs) in GTM
-- Creating Triggers and Tags for Shopify events
-- Adding custom code in Shopify Customer Events to pass purchase data into GTM
-- Creating Google Ads conversion goals
-- Setting up GA4 tracking in GTM
-- Testing & validating events for accuracy
By the end of this tutorial, you’ll have a reliable dual-tracking system in place to monitor Shopify conversions across Google Ads and GA4.
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Shopify Code: https://docs.google.com/document/d/1k...