Has Korean soft power peaked? - Asia Specific podcast, BBC World Service
Japan has Hello Kitty and Pokémon, China has micro dramas and 'cool' tech, but South Korea reigns as Asia's cultural superpower.
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From K-pop to Squid Game, Oscar-winning films and Nobel Literature Prize winners, the Korean wave is still going strong.
But how much further can it go? Are other countries in Asia catching up? And has South Korean soft power peaked?
Asia Specific podcast host Mariko Oi is joined by BBC Seoul correspondent Jake Kwon and Fan Wang, BBC journalist based in Singapore.
00:00 - Coming up
00:15 - Introduction
01:08 - When did Asian culture become mainstream cool?
02:40 - Shifting attitudes in the West towards Korean culture
04:03 - How South Korea eclipsed Japanese cultural influence abroad
05:40 - What made South Korea's entertainment industry so strong
07:00 - China's efforts to increase soft power
08:29 - Labubu as an example of Chinese soft power
09:49 - Will Chinese music and shows become mainstream abroad?
11:40 - What benefits did soft power bring to Japan in the 1980s?
13:16 - Is K-pop Demon Hunters Korean?
15:00 - Has South Korean soft power peaked?
17:10 - The challenges facing Asian countries for soft power
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Presenter: Mariko Oi
Producer: Siobhan Leahy
Video journalist: Bill Birtles
Camera: Aimran Supardi, Muhammad Firdaus Bin Mohd Ansary, Rosalehin Bin Rosli, Syaik Muhammad Sidik
Editor: Bill Birtles
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