#HowTo
Want to make your Instagram posts more accessible and improve your SEO at the same time? Let’s talk about how to add Alt text to your Instagram posts.
Alt text, or alternative text, is a short written description of your image. It serves two important purposes:
It makes your content accessible for people who are visually impaired and use screen-reading software.
It helps Instagram’s algorithm—and now search engines—understand what your photo is about, which can boost discoverability.
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