Google Shopping Custom Labels Explained & How To Use Them (Shoptimised Academy)
Custom labels are one of the simplest ways to take control of Google Shopping performance, but they’re also one of the easiest things to make messy.
In this lesson, we break down what custom labels are, why they exist, and how to use them to structure campaigns, control scale, and make decisions at feed level.
We cover:
what custom labels are (and what Google does and does not do with them)
the difference between strategic labels and tactical labels
common label frameworks: sale, inventory, margin, performance, pricing band
how to use labels to separate winners, manage underperformers, and protect budget
how labels help you scale by deciding which products are allowed to scale
Key idea: standard attributes describe what a product is. Custom labels describe how you want to treat it. They’re there for control, not decoration.
Question for you: if you could only use 2 custom labels, what would you use them for, margin, sale, stock, performance, or pricing band?
#GoogleShopping #FeedOptimisation #PerformanceMax #ProductFeeds