Ten Types of Innovation Explainer: Netflix Example
Tired of wasting your time on brainstorming sessions that only improve upon existing offerings marginally?
Break through the limits of traditional thinking with the Ten Types of Innovation Framework – a systematic approach to innovation that goes far beyond just products and obvious solutions. 🚀
In this video, we’ll show you how this proven framework can help your organisation uncover transformative opportunities across every aspect of your business. By addressing innovation holistically, you can create breakthrough ideas that deliver sustained competitive advantage and exceptional value.
Ten Types
1️⃣ Profit Model – Innovate how you generate revenue
2️⃣ Network – Unlock new opportunities with strategic partnerships
3️⃣ Structure – Align your organisation to maximise efficiency and creativity
4️⃣ Process – Develop cutting-edge methods to deliver superior value
5️⃣ Product Performance – Build standout features and benefits
6️⃣ Product System – Create cohesive, integrated offerings
7️⃣ Service – Delight customers with exceptional support
8️⃣ Channel – Find innovative ways to reach your audience
9️⃣ Brand – Establish a unique identity that resonates
🔟 Customer Engagement – Foster deep, meaningful relationships
This systematic method helps you think bigger, uncover opportunities beyond the obvious, and avoid the trap of relying solely on product innovation.
Netflix Example
The framework is illustrated with an example of how Netflix revolutionised entertainment.
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