MaximizeConversions & MaximizeConversionValue Smart Bidding Strategies
An overview of two key Smart Bidding Strategy types, MaximizeConversions and MaximizeConversionValue, and the different ways that they can be applied to campaigns.
Resources:
Presentation deck: https://services.google.com/fh/files/...
Smart Bidding Episode 1: • Smart Bidding: Overview & Getting Sta...
Mutate request guide: https://developers.google.com/google-...
Help Center article on Target CPC Bidding: https://support.google.com/google-ads...
Chapters:
00:00 Introduction
00:44 Standard Bidding Strategies
01:09 Portfolio Bidding Strategies
01:43 Cross-account Bidding Strategies
02:45 Maximize Conversions Bidding Strategy
05:42 Maximize Conversion Value Bidding Strategy
07:08 Reporting