Conversion Facebook Ads - How to create Facebook ads for Shopify store (FB ADS MANAGER TUTORIAL)
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Conversion Ads on SHoify are extremely powerful. Ironically they cost the most money of all the other ads out there. The biggest take away from this video is to understand the very nature of conversion Facebook ads. Conversion facebook ads should only be used to get conversions on Facebook. Facebook deems the conversion to be achieving a "SALE" or a purchased transaction.
I personally deem a conversion to be much more than just a sale, I can make the argument that achieving conversions might include simply being opted into a lead magnet. Technically that's considered a conversion because you are achieving the end goal of that advertising campaign. But let's get the words and verbiage out of the way and let's focus on just the details.
The only time you should be creating a conversion ad is if the call to action in your ad on Facebook is clearly telling the consumer to purchase. product.
Now if you look at the majority of ads on Facebook that are conversion ads, do simply just that! But they don't make the call to action on Facebook that intriguing. It's your job to make the sale very intriguing to the customer or else, they won't buy your product.
What also happens is that if you can understand the nature of the marketing funnel you will see that the conversion is the very last step. A consumer must be first aware that you exist then interact with you.