Meta Pixel & Conversion API Setup via GTM & Stape (Lead Event Tracking Tutorial)
In this video, I’ll walk you through the complete setup of Meta Pixel and Conversion API (CAPI) using Google Tag Manager (GTM) and Stape.io for Lead Event tracking.
You’ll learn how to:
✅ Configure Meta Pixel inside GTM
✅ Send events server-side using Stape.io
✅ Improve data accuracy and event match quality
✅ Track Lead events with both browser and server-side tracking
✅ Make your tracking privacy-compliant and future-proof
Whether you’re running Meta Lead Ads or website lead campaigns, this setup ensures accurate data tracking and better optimization for your ad performance.
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