AI Is Not a Licensing Expert
AI gets Microsoft licensing wrong far too often. Half-right answers don’t cut it here. Licensing is precise—there’s no room for interpretation or educated guesses. You can’t be slightly wrong or mostly right. You have to be exact. If you’re making decisions based on AI output, double-check everything. Or better yet, don’t rely on it at all.
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WHO WE ARE
SAMexpert is an international independent business consulting company focused on Microsoft vendor management, including strategy, cost, compliance, and audit defence. Our commercial advice for CFOs, CIOs, procurement, and IT leaders is always unbiased because we do not sell Microsoft licenses or services.
Alexander Golev is a founder and a senior partner in SAMexpert, a serial entrepreneur, an industry thought leader and a public speaker. Alexander has been involved in Microsoft technology since 1994 and Software Asset Management since 2003.
Daryl Ullman is a co-founder, senior partner in SAMexpert, a renowned negotiation expert, and a public speaker. Daryl is an ex-Microsoft manager. He helped launch the Enterprise Agreement program in the 2000s. After leaving Microsoft, he founded Emerset, the world's first independent Microsoft licensing consultancy, which he sold in 2018. He joined SAMexpert in 2021 as the Chief Negotiation Officer. Daryl is the author of the book "Negotiating with Microsoft".
This channel is our knowledge-sharing platform.
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