Google Analytics - Acquisition and Conversion reports
GA series created for J460 classes.
Table of Contents:
00:13 - What we learn from acquisition reports
00:31 - Acquisition overview
00:51 - Acquisition channels defined
02:02 - All traffic channels
02:54 - Source / Medium
03:28 - Campaigns
04:50 - Conversions
05:04 - How to determine what goals to set.
05:49 - Funnel Visualization