Calendly & Google Ads Offline Conversion Tracking — GCLID Prepopulation
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INTRO
I recently figured out a solution to Calendly & Google Ads Offline Conversion Tracking where we store the GCLID required for Google Ads offline conversion tracking in one of the 6 available "tracking" fields in Calendly:
Utm Campaign
Utm Source
Utm Medium
Utm Content
Utm Term
Salesforce Uuid
BENEFITS
Using this workaround we do not need an ugly and confusing GCLID field in Calendly that's visible for users, as it would be confusing and not professional, and may decrease Calendly conversion rate due to confusion with people not sure if they need to do something to this prepopulated GCLID field.
TUTORIAL?
This is not a step-by-step tutorial a non-technical person could follow, but will explain the principle behind how it can be done. I'm planning on making a copy-pasteable code snippet / plugin for Calendly offline conversion tracking. Send an email or a comment if you'd be interested in that.
#calendly #googleads #conversiontracking #analytics #digitalmarketing #zapier #googleanalytics