Certification Refresher: AdWords Fundamentals
Prepare for the AdWords Fundamentals exam with this live refresher Hangout on Air, which will cover all topics needed to master the exam and get your certification. Make sure to attend live for the Q&A at the end.
In this Hangout on Air, you will learn about
Google’s Display and Search networks
How the Ad Rank formula works
Bidding strategies including cost per click (CPC), impression-based bidding (CPM), cost per acquisition (CPA) and flexible bidding
Budgeting and how much you actually pay when your ad appears
Campaign types and how to set up a campaign
Targeting your audience
Using AdWords extensions
Finally, we go over tools for measuring and optimizing campaign performance.
---
This will be a live Hangout On Air with a Q&A. Ask your questions on the event page, or via the Q&A app to get them answered live.