42. Setting Bids in YAN (2021)
This video will teach you how to correctly set bids in YAN (Yandex Advertising Network).
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A lesson from the online course on contextual advertising. Although some information, including the Google Ads and Yandex Direct interfaces, has undergone changes, advertising campaign settings have been updated, and new ad types have been added, this training will still be useful to you, as it covers fundamental topics (e.g., calculating a media plan and competitor analysis, collecting a semantic core, writing ad copy and headlines, setting up goals and events, auction theory, optimizing advertising campaigns, and reporting) that will always be relevant, regardless of time or context. That's why, starting today, the contextual advertising course and its individual topics are available free of charge.
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Free online course on contextual advertising:
✅ https://osipenkov.ru/besplatnyj-kurs-...