How to Get and Control a Knowledge Panel for Your Brand or Yourself
Knowledge Panels are a hot topic in SEO and in marketing, but very few people know how to trigger and manage them, and even fewer people know what information is included in them.
Kalicube has provided data for 900,000 knowledge panels in 6 countries across 29 industries that provides astonishing insights into what triggers knowledge panels for brands and people, and what information Google includes in them: the attributes (there are well over 1000 unique attributes), social channels, descriptions, data sources, related entities... and more!
If you want to know how to trigger a knowledge panel for yourself or your brand, and also how to control the information Google shows, then this webinar is for you. Jason Barnard shares his in-depth analysis of the data from this massive study, then Andrea Volpini and Paige Hobart join him to share tips, tricks and give you the actionable takeaways for managing your knowledge panel on Google.
Slides and transcript → https://www.semrush.com/webinars/how-...
Semrush Organic Research Tool → https://www.semrush.com/analytics/org...
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00:00 Introduction: Our Panelists’ Brand SERPs
04:33 Webinar Agenda
05:44 What Is a Knowledge Panel?
07:30 What Does a Knowledge Panel Contain?
11:53 Where Do Knowledge Panels Come From?
13:57 How Do You Get a Knowledge Panel?
16:50 Using Structured Data to Inform Google
19:44 Biggest Mistakes in Trying to Get a Knowledge Panel
23:03 Easy Entry Points for Knowledge Panels?
26:28 Are There Any Standard Metrics for Notability?
28:02 Web Entities Have Different Facets
34:25 Crunchbase Tips for Getting Known
36:43 How Google Uses NLP to Summarize Information and Determine Facts
40:33 How to Establish an Entity’s ‘Home’
43:00 Controlling Your Knowledge Panel
46:01 Types of Structured Data to Use to Connect Entities
47:10 From Structured Data to Structured Linked Data
49:00 How to Give Entities URIs (Uniform Resource Identifiers)
53:21 The Abstract Wikipedia
56:34 Summary
1:00:42 Are Knowledge Panels Here to Stay?
1:04:07 Google My Business and Knowledge Panels
1:06:11 Knowledge Panels for Service Area Businesses
1:08:20 DA Doesn’t Matter for Trusted Sources
1:11:16 Distinguishing Knowledge Panel from GMB Information