How to write a business case that gets approved
How do you write a winning business case that gets approved and sets your project up for success?
In this video, we break down how to write a business case in a few simple steps, giving you the tools to justify your project, gain stakeholder confidence and deliver real value.
A strong business case is the foundation of effective project management. It defines why a project should be done, explains the problem it solves and shows the benefits it will deliver. By clearly linking your idea to strategic goals, you’ll make it easier for decision-makers to say yes.
What you’ll learn in this video:
What a business case is and why it matters
The key steps to writing a successful business case
How to define the problem and connect it to business needs
Outlining objectives, benefits and strategic alignment
Building credibility with financial analysis and risk assessment
Common pitfalls to avoid (vague benefits, weak data, poor clarity)
A real-life business case example that delivered results
Whether you’re preparing your first proposal or refining your approach, these practical tips will help you write a clear, convincing and professional business case that improves project outcomes.
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Timestamps:
00:00 - Intro
01:17 - What is a business case?
01:47 - Step 1: define the problem
02:02 - Step 2: outline the objectives and benefits
02:14 - Step 3: do your financial analysis
02:33 - Step 4: assess the risks
02:48 - Step 5: show alignment
03:03 - Common pitfalls to avoid
04:27 - APM tip
04:44 - Recap
05:49 - Outro