OWOX Webinar. Streaming Google Analytics Raw Data to BigQuery Without Google Analytics 360
Why is it so important to have a data lake for raw unsampled data? What can you do to prepare for the post-cookie advertising world? In this webinar, Khrystyna Grynko will discuss how to get data into BigQuery, whether you should use Google Analytics 360 for this, and what benefits you can receive from combining your website data in Google Analytics with data from other sources.
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