VICTORIA GILVARG \ HOW TO BUILD A JEWELRY BRAND
VICTORIA GILVARG \ HOW TO CREATE A JEWELRY BRAND
This girl's imagination can turn any day into a celebration.
#VictoriaGilvarg
#Brand
#VictoriaPechenkina
#Jewelry
#Jeweler
#Swarovski
#Costume Jewelry
#Business
I'm pleased to introduce you to the bright, beautiful, successful, and extraordinary Victoria Gilvarg.
I'm sure you know Victoria from the "Business Lunch" program on the RBC channel, which she's been hosting for a long time.
But today we'll talk about another side of her work.
Vika founded her own jewelry brand, "Sexy Fish Jewelry," confidently manages her team, and—the most challenging part for me—she designs every piece of the collection herself, serving as the brand's creative director.
Her jewelry is a true fairy tale about eternal Friday, summer, and sunshine. They add a mysterious naivety and feminine lightness to any look.
Our weapon that attracts men.
How the brand idea was born, and how difficult it is to transition from the high fashion jewelry segment, to which Victoria is accustomed, to costume jewelry.
Where does Vika get her ideas, is it difficult to manage a team, does she see her business in 5 and 10 years, how has the pandemic affected her brainchild, and what is the most productive way to run the business: online or offline.
Let's not just talk business.
Family, or rather, two families, play an important role in the lives of most women. The family in which a woman grew up before marriage, and her own family, into which she invests her soul, heart, and time every day.
Vika will talk about how her husband supported her, the influence her parents had on her character development, and the importance of having a strong, reliable shoulder by her side.
The conversation was varied and vibrant, just like Victoria's collections. Enjoy!
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