Prepare Your Store: Practical Tips for eCommerce SEO in 2021
Let's drill down to e-commerce SEO in 2021. Listen to e-commerce professionals and learn how to prep your online store for this upcoming year. What's important and what's changed? And what about technical SEO for e-commerce?
A short presentation by Christopher Carfi is followed by a panel discussion with Kristina Azarenko, Victor Aldea, and our host, Luke Carthy.
Watch the replay of this webinar to discover the must-have tools for your e-commerce SEO and the new trends for 2021.
Slides and transcript → https://www.semrush.com/webinars/prep...
Semrush SEO Toolkit → https://www.semrush.com/seo/
Related webinars → • eCommerce
More webinars → https://www.semrush.com/webinars
Read more → https://www.semrush.com/blog/2021-gro...
00:00 Introduction
04:31 Overview of Duda eCommerce Site Builder
06:30 How to Measure eCommerce Success
11:34 Getting the Basics Right for eCommerce SEO
14:20 Optimizing Product Pages: Photos, URLs, Descriptions, Etc
17:30 Taking It to the Next Level: Structured Data & Product Schema
20:44 Merchant Center and Search Console
23:57 eCommerce SEO Fundamentals vs Shiny New Objects
27:57 Using Internal Site Search Analytics to Identify What People Want
31:01 Tips for Product Pages That Aren’t Ranking Well
36:43 Managing SEO on eCommerce Sites with Large Product Catalogs
45:23 Product Titles and Other Traits in URLs
46:33 Infinite Scroll & Best Practices for Improving Pagination SEO
53:23 Handling Pages for Out of Stock Products
58:57 Wrapping Up the Webinar: Top Takeaways