Unity CEO on ironSource merger: "more data is better"
Unity merged (ok, acquired) ironSource today for $4.4 billion. I chat with Unity CEO John Riccitiello on why.
We chat about:
synergies
what Unity sees in ironSource
ad mediation
long tail publishing in ironSource's Supersonic
stock market valuation, narrative, and results
potential job losses
did ATT on iOS impact this merger?
how long it will take to merge tech stacks
synergies between Create and Operate in Unity (in other words, between building tools and ads/monetization tools)
how this makes Unity stronger/better going forward
how this helps Unity keep in adtech