How To Create Tracking URLs in HubSpot (UTM Builder Guide)
How To Create Tracking URLs in HubSpot (UTM Builder Guide)
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Want to know exactly which marketing efforts are driving traffic and conversions? This tutorial shows you exactly how to create tracking URLs (UTM links) in HubSpot to measure the performance of your campaigns across emails, social media, and ads.
I’ll guide you through the built-in Tracking URL Builder to tag your links, ensuring every click is attributed correctly in your HubSpot analytics for clear, actionable reporting.
In this video, you will learn:
✅ What UTM parameters are and why they are essential for campaign analytics.
✅ How to navigate to and use HubSpot’s dedicated Tracking URL Builder tool.
✅ How to fill in the key UTM fields: Campaign, Source, Medium, and Content.
✅ Best practices for naming conventions to keep your reports organized.
✅ How to use your newly created tracking URLs in emails, social posts, and ads.
✅ Where to view the performance data for your tracking URLs in HubSpot reports. #HubSpot #HubSpotTutorial #CRM #MarketingAutomation #HowTo