Input, Quality, Cost, Output 💯.
Here's an easy tip for measuring productivity correctly in your marketing campaign! Each campaign should be measured for Input, Quality, Cost and Output. Ask yourself: is your input (social content, link strategy, digital ads) producing quality (rankings, engagement, traffic) For the cost (employing marketing personel, the cost of aquiring new customers, cost of tools) and ultimately for the output (revenue, conversions, leads, ROI). Put all of these together and analyze each separately to dertimine the productivity of your campaign. If there is an area not measuring up productively, it's time to re-evaluate the strategy. Want more tips? Give us a follow!
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