How Google Display Ads Work
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Google Ads display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is.
Display ads allow you to create campaigns to reach audiences using interests or demographics.
Reach the right customers.
With millions of websites, news pages, blogs, and Google websites like Gmail and YouTube, the Google Display Network reaches 90% of Internet users worldwide. With specialized options for targeting, keywords, demographics, and remarketing, you can reach more customers by encouraging them to notice your brand, consider your offerings, and take action.
The Google Display Network is the largest contextual advertising network available on the Internet today. Consisting of millions of websites, advertisers can choose to display their adverts in multiple formats to a range of audiences across the globe using a wide variety of targeting methods.
The Google Display Network accounts for 20% of all AdWords traffic, and reaches 92% of all Internet users in the US. These figures will continue to rise as the network expands in the future, so it is important that advertisers understand exactly how to utlise the power of Display Advertising to promote their business to relevant audiences across the web.
Why Use Adwords Display Advertising?
Google estimates that their display network provides coverage to over 90 percent of all Internet users, which is one rather large reason why you should be using it. However, it’s not just the reach of the network that makes it so impressive, it’s the ability to target users in a variety of ways that makes the Google Display Network such a potentially lucrative platform for advertisers.