New Way Now: Golden State Warriors score big points for fan experience with Google Cloud
𝗦𝘂𝗺𝗺𝗮𝗿𝘆: Daniel Brusilovsky, vice president of technology for the Golden State Warriors and Chase Center, shares how Google Cloud is helping the San Francisco-based NBA franchise make fan experiences a slam dunk. Using Google Cloud, the Warriors are embracing AI technologies as the ultimate assist to bring innovative, personalized experiences to fans globally, boosting their basketball team and business to even greater heights.
𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: The Golden State Warriors wanted to find a way to create and deliver amazing experiences to its entire global fan base — whether they’re watching live at its state-of-the-art arena Chase Center or tuning in from somewhere else in the world.
𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: The Golden State Warriors consolidated all of its data into one place with BigQuery, creating a solid foundation for leveraging AI technologies to enhance experiences — both on and off the court. With a unified data foundation, the franchise then used Vertex AI to build a content recommendation engine to bring relevant, personalized content to fans, including real-time game highlights, scores and stats, and alerts about the latest ticket sales or other entertainment events. They deliver this content through their mobile app, powered by Firebase, to make it easier for fans to connect with basketball games, players, and products. Plus, employees are now exploring Gemini for Workspace to see how gen AI can supercharge their productivity and free up even more time to focus on fan experience.
𝗥𝗲𝘀𝘂𝗹𝘁𝘀: The Golden State Warriors can build and deliver AI-powered experiences to help fans keep up with all the action happening at Chase Center that matters to them — no matter where they are.
𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗮𝗻𝗱 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗗𝗮𝗻𝗶𝗲𝗹 𝗕𝗿𝘂𝘀𝗶𝗹𝗼𝘃𝘀𝗸𝘆, 𝗩𝗶𝗰𝗲 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗼𝗳 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, 𝗚𝗼𝗹𝗱𝗲𝗻 𝗦𝘁𝗮𝘁𝗲 𝗪𝗮𝗿𝗿𝗶𝗼𝗿𝘀:
→ “We're now spending a lot of time and, frankly, investments in AI to use this technology to help us become a better business and ultimately a better basketball team. Using tools like BigQuery, we’ve been able to really compile all of our data into a single place. We ultimately landed on building a content recommendation engine using Vertex AI to then bring the most relevant and personalized content to our end users and fans.”
→ ”We've made a lot of investments in our digital products and platforms, namely the Warriors plus Chase Center mobile app. Having scores, stats, real-time highlights, vertical content, stories from every single game, you don't have to be inside a Chase center to enjoy that type of content. We can get our brand, our players, our product in front of as many eyeballs as possible around the world. The app is entirely powered by Google Cloud and it really starts with Firebase … the backbone of our mobile infrastructure.”
→ “We’re now piloting Gemini for Workspace, and now we feel like we’re really supercharging our employees and enabling them to be more productive and really focus on that fan experience.”
→ “Google Cloud has played a pivotal role in helping us use technology to really enable our business to take us to what we've become today, but more importantly, what we envision we will become in the future.”
𝗚𝗼𝗼𝗴𝗹𝗲 𝗖𝗹𝗼𝘂𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝘂𝘀𝗲𝗱: BigQuery, Vertex AI, Firebase, Gemini for Google Workspace
𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲:
Data Champions: How the Golden State Warriors became more than just a basketball team → https://goo.gle/3SvDOid
Golden State Warriors power data analytics and fan experiences with Google Cloud → https://goo.gle/3SwBDLt
More details on how the Golden State Warriors and Google Cloud are working together → https://goo.gle/4d20UFG