Press Release Distribution: 5 Things You Need to Know
Press release distribution can be a powerful tool in your marketing and PR arsenals. However, it is not well understood, and unfortunately there’s a lot of vendor hype (and sometimes even misleading promotion) around press release distribution. To help you become a well-educated consumer of press release distribution services, in this video I offer 5 things you need to know about distributing your press release:
#1 – There are 3 ways to distribute a press release. Find out what they are.
#2 – Figure out your goals for press release distribution
#3 – Understand the process, and what’s possible
#4 – Press release pickups vs. press coverage
#5 – Don’t distribute if you don’t have a reason
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Photos in this video are by cottonbro, Jhefferson Santos, KoolShooters and Andrea Piacquadio from Pexels.com