John Lewis - Shadow | Hand Picked By Good Ads Matter
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Throwback to when John Lewis began their exemplary era of spreading Christmas cheer!
This John Lewis Christmas ad from 2007, titled "Shadows", marked the beginning of what would go on to become a yearly tradition for the retail chain and an integral part of the British Christmas festivities for years to come.
Shot entirely in a single take, this 60-second-long ad features a team of people creating a silhouette of an endearing Christmas scene, out of various household objects. To execute this simple idea, that puts their range of products at the forefront, John Lewis spent an estimated six million pounds-their biggest seasonal ad-spend up to that point!
Set to the tune of 'Morning Serenade' from Romeo and Juliet, this commercial sparks the imagination and while continuing to stay true to a minimalistic concept-that is rather experimental for its time.
Which John Lewis Christmas ad is your favourite?
Country: UK
Year: 2007
Brand: John Lewis (@johnlewis)
Agency: Lowe London (@mullenlowe_uk)
Creative Director: Ed Morris (@fluntum)
Copywriter: George Prest
Art Director: Johnny Leathers (@jjleathers)
Typographer: Dave Towers (@t_o_w_e_r_s)
Photographer: Nadav Kander (@nadavkander)
Agency Producer: Hannah Boase
Account Supervisor: Charlotte Newnham
Production Company: Partizan (@partizanproduction)
Producers: Ella Sanderson & Robert Seaquist
Director: Michael Gracey (@visualprostitute) & Pete
Commins
Editor: Diesel Schwarze
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