Thematic Campaign Build Ad Alchemy (Crash Course)
OK, so you’ve got all the elements of the TALL campaign under control. Now it’s time to pull it all together to build incredible PPC campaigns using the campaign builder.
The campaign builder takes your keywords, ads and landing pages and helps you build out campaigns that have an incredibly tight relevancy chain between those keywords, ads and landing pages.
So when a user types in a query, you can show them an ad that powerfully matches their exact request and send them to a landing page that does the same.
We have four different campaign types within SpeedPPC. They are:
Single Keyword Ad Group (SKAG)
Single Theme Ad Group (STAG)
Paired Campaign
Domain Campaign
We have many extra information and examples in our knowledge base and community. However, for our crash course, we will look at the thematic campaign as this is the most common campaign type and is generally what we would recommend starting out with.
Once you’ve mastered this, your competitors won’t know what has hit them!