Maximize Conversions with Your 2024 Squeeze Page
HOW TO CREATE A HIGH-CONVERTING SQUEEZE PAGE IN 2024
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OK, so it's no secret that people online today are VERY reluctant to give away their email. Clickfunnels has made generating good landing pages and squeezes pages incredibly simple. You can convince them with a free report or email course, but that sometimes doesn’t work. Sometimes, simpler is better. I found this out by going WAYYY simple on my squeeze page with an interesting angle. The result was an over 50% opt-in rate!
There are a few tricks to creating a good page; you must implement these three strategies: simplicity, curiosity, and promise.
1) Simplicity - Your landing page should have less than 50 words of text. In fact, it’s almost always better to err on the side of “less is more.”
At this point, you want things to be as clear and simple as possible. Guru testing shows that simplicity is crucial for a successful landing.
2) Curiosity—This landing page tempts visitors with a weird “two-step formula.” What two steps? Why are they weird? Curiosity is a hell of a drug. It’s human nature. In psychology, this is called an open loop. An open loop occurs when someone is given incomplete information. They want to fill in the blanks; it only takes a second to fill in the email and get the answers.
3) Promise - The last CRUCIAL element is promising. Here’s where it gets a bit dicey. You want visitors to believe they will get the value after opting in. That’s the steak sizzle. That part is easy. The hard part is actually delivering on that promise. On this squeeze page, the promise is $146.72 in 12 hours. And with the value given after opt-in, that promise is entirely attainable. So we’re good!
Most problems occur when you promise 6 figure out bank accounts in the next 20 minutes and dump low-grade spam after they impart their email.
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