LinkedIn lead generation as we knew it is dead. The old tactics - spray and pray connection requests, generic InMail, automated comment bots - no longer work. Here's what's actually working in 2025 and the new strategies you need to adopt now.
I've generated $2.8M from LinkedIn. The game has changed, but the opportunity is bigger than ever if you adapt.
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TIMESTAMPS:
0:00 - LinkedIn Lead Gen is Dead
1:30 - Why Old Tactics Stopped Working
3:30 - LinkedIn's Algorithm Changes
5:30 - New Strategy 1: Content-Led Outreach
8:00 - New Strategy 2: Signal-Based Targeting
10:30 - New Strategy 3: Multi-Channel Approach
13:00 - Tools That Still Work
15:00 - Building Your New LinkedIn System
16:30 - Results and Case Studies
LinkedIn cracked down on automation, throttled connection requests, and penalized generic outreach. The people still winning on LinkedIn shifted to content-led prospecting, signal-based targeting (job changes, funding events, hiring triggers), and multi-channel approaches that combine LinkedIn with cold email and other touchpoints.
I walk through each strategy with real examples from my own outreach campaigns that generated $2.8M in 2024.
TOOLS & RESOURCES MENTIONED:
LinkedIn Sales Navigator - advanced search and signals
AimFox - https://fas.st/t/bGYNAggV (LinkedIn automation)
WATCH NEXT:
LinkedIn Sales Navigator for Beginners (Full Course) - • LinkedIn Sales Navigator for Beginners (Fu...
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ABOUT LEAD GEN JAY:
Cold email, AI automation, and lead generation strategies for entrepreneurs. Two 8-figure companies built. 3,500+ community members. 9+ years in the game.
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