Imagery in Identity. Logo Design Tips
⚡️Identity School: https://school.romashin-design.com
A logo is a key element of corporate identity and serves as a company's visual distinguishing feature. Imagery in identity refers to the use of metaphors to convey more precise information about a company or product. When creating a brand image, it's important to consider its values, goals, and target audience. Understanding the target audience and using metaphorical imagery allows you to design a logo that evokes emotion, ensuring its memorability and uniqueness. In this lecture, using examples from my own and others' work, I reveal the secrets of professional design and explain how to make a logo truly "delicious." #graphicdesign #designercareer #learndesign #creativity #machineschool #designschool #identity #designfromscratch #logo
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00:00 - Introduction
02:40 - Metaphor in Identity
04:25 - Personification in Identity
08:00 - Hyperbole in Identity
10:05 - Metonymy in Identity
11:09 - Irony in Identity
13:50 - About the School Identity