How to Transform Revenue Generation with a Partner-led Approach
The term partner-first strategy has been increasingly used – but what does it mean, how do you get buy-in from your C-suite to give partnerships a seat at the table, and what does it look like in practice? Listen in and gain great insights from host Tori Barlow and her guests Margot Mazur and JohnMcCabe as they discuss what a partner-first approach is, who needs to be included and what partner-led means for revenue.