Create a Video Action Campaign. No More Skippable ads. They are Gone 😩😩
TrueView skippable YouTube ads are no longer available. But this is not the time to panic. Or is it? I am kind of panicking. Usually, when Google makes changes to their platform it is because they want to make more money. They are great at ruining a good thing.
Here is what Google had to stay.
To help you achieve more conversions at an efficient cost, we’re evolving TrueView for action and scaling its best features to more places with Video action campaigns. Video action campaigns allow you to reach more customers in high-performing places on and off YouTube–all within one campaign. Now, when you create a Video campaign that uses the “Sales”, “Leads”, or “Website traffic” goal, it will run as a Video action campaign. Starting early 2022, all existing TrueView for action campaigns will automatically upgrade to Video action campaigns.
When Google makes a change it’s best to learn the new system as quickly as possible Here’s my take on what you should do…
Here is a video on How to set up a Video Action Campaign
Learn everything you can about Video Action Campaigns.
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